Brand Storytelling Myths: Why Your Car Brand Needs a Soul, Not a Script — by motorflair on

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Your car brand doesn't need a bigger marketing budget; it needs a soul that smells like 98-octane and burnt rubber. Most corporate marke...

Rolls-Royce: The Unfiltered Evolution of Automotive Excellence in 2026 — by motorflair on

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The silent hum of a 2026 electric motor is a death knell for the visceral scream we used to call a soul, but rolls royce is betting its enti...

Commercial Car Photography: Does Your Image Sell the Soul? — by motorflair on

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Why does a pristine R34 GT-R look like a lifeless piece of plastic in some listings while others make you smell the unburnt fuel through you...

Japan Mobility Show 2023: The Grim Reality of the Shift Towards Electric and Autonomous Vehicles — by motorflair on

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In not so distant future, car enthusiasts, fondly known as petrolheads, will find themselves at a crossroads as the automotive industry is m...

How To Embarrass Classic JDM Owners? Bring A Million Dollar Lamborghini! — by motorflair on

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How To Embarrass Classic JDM Owners? Bring A Million Dollar Lamborghini!  1   Nostalgic 2 Days show is back after a 2 year hyatus! We retu...

2022 Tokyo Auto Salon Sets Motorflair In Motion — by motorflair on

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It has been a long hiatus as I was trying to figure out what to do with this project, because let's face it, car photo blogs don't r...

2020 happened, but (Spoiler Alert: We are still here!) — by motorflair on

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Wow, just wow. Waking up on this late December morning still wondering what has happened in last 12 months. 

Mission Impossible: Replacing Connecting Rod Bearings in Japan — by motorflair on

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BMW M3 ownership is a lot of fun, but also comes with fair share of responsibilities, with frequent oil changes and routine maintenance sch...

Chasing Rare Ferrari's and Lamborghini's in World X Series Rally Japan — by motorflair on

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Cannonball Run has always been one of my favorite movies.  Whether it's Adrienne Barbeau and Tara Buckman driving a Countach, Roger Moo...

Japan Welcomes BMW M8 Competition in Surprise Public Unveil — by motorflair on

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When I saw the BMW 8 Series Concept for the first time at the  Tokyo Motor Show 2017 ,  I knew I was looking at something special.  As ...

World X, DDE and Steve's POV Put Rallying in Japan on the Map — by motorflair on

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What a feeling!  Arriving to Kobe on that rainy Sunday night felt surreal,

I Have Officially Enterered my M3 Into a Rally — by motorflair on

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Hello World, or should I say World X? World X Series Rally to be precise. For those who don't know yet, World X Enterprises is a g...

I Found Some Supercars and They Look Gorgeous! — by motorflair on

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First signs of warm weather were met by what appeared to be winter's last breath as the day before the event the area of Shizuoka mount...

I Went to See Some Supercars, but This Happened.... — by motorflair on

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Not so long ago I received a notification that All Japan Supercar Club was throwing a mega car meet at Fuji Speedway.  It's been quite ...

Ferrari's and Tokyo Architecture is What Photographers' Dreams Are Made Of — by motorflair on

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When it comes to unexpected surprises Japan's car events are unrivaled. Whether it's a random meet at Daikoku or an unexpected bu...

Home of JDM Eye-candy: Tokyo Auto Salon 2019 — by motorflair on

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As we submerge into cold winter months, it is a perfect time to reflect on where the automotive trends have taken us and what can we expect...

Welcome to 2019 Daikoku Style! — by motorflair on

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So here we go again, another year, and another mandatory trip to Daikoku PA on January 3rd. 2018 was absolutely hectic for me that is w...

Liberty Walk on Display at Fuji Speedway — by motorflair on

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When you go to an event knowing that there will be a Liberty Walk Display and car meet, expect nothing less than batshit crazy; that's ...

Back to Posting and Reporting! — by motorflair on

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For those who know me, you might have wondered if this blog was still alive, but now I can confrim that not only it's alive and well, bu...

Chasing Gumball 3000 in Japan — by motorflair on

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Impossible is nothing; and there can be nothing less -- this is the kind of mindset that is needed if you dedicate your work to making wilde...

Motor Fan Festa: The Supercars — by motorflair on

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Now that we got the taste of what Motor Fan Festa is about, I will now concentrate on sub-events that took place on that day.  We kick off...

Welcome to Motor Fan Festa 2018 — by motorflair on

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I don't always get to go out and shoot events at Fuji Speedway, but when I do, it has to be something special, so needless to say when ...

BMW's of Tokyo Auto Salon 2018 — by motorflair on

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While BMW's have always remained  a solid part of Japanese car culture, in recent year other foreign manufacturers have been aggressive...

Tokyo Auto Salon 2018: Ultimate Japanese Car Culture Spectacle — by motorflair on

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New year, new car lineup, new ambitions and a whole lot of hype.  There is a  good reason why Tokyo Auto Salon is always the hot topic at ...

Daikoku PA Revs 2018 Into Gear — by motorflair on

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The most wonderful time of the year.. If you are someone like me, a car guy drooling over anything on four wheels and happen to be in Japan...

Photo Gallery: BMW's of StanceNation Japan 2017 — by motorflair on

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As mentioned in part 1 , we follow our tradition and present some of the coolest BMW's that were on display at StanceNation Japan G edi...

Photo Report: StanceNation Japan G Edition 2017 — by motorflair on

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Despite its name and world wide reputation, StanceNation Japan G Edition is known as one of the most vibrant and diverse displays of Japan...

Because Why Not? Car_Guy Crew's Supercar Collection out on Display — by motorflair on

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Supercars in a park... reminds me of "shooting guns in the house". If you are like me and grew up watching Eddie Murphy movies, y...

Warming the Globe: V8 Meet in Tokyo — by motorflair on

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Many times I would visit the Daikanyama Cars and Coffee only to find that their monthly theme would have nothing to do with my car or frank...

Tokyo Motor Show 2017 - The German Connection — by motorflair on

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Following the display of the Japanese giants that may seem uninspiring to many automotive fans the question on everyone's mind is: ...